The Sunset Grill Restaurant Site will be designed with two very distinct characteristics, First all the text, colors used and all non food images incorporated into the Web site will reflect the various stages of a sunset.

Second all of the images will be photos of the restaurants award winning entrees, specifically any new specialties the Sunset Grill Restaurant would like to highlight, they will be used as rollover images to reflect both the lunch and Dinner menus.

It is imperative we use the best possible images which not only reflects our commitment to quality but to maintain our image to our upscale clientele.

Tone
Primary: Service, Quality and Image
Secondary: Information and additional services

Site Colors and Graphics
All colors will reflect the various stages of a sun setting in Florida; the main image will be of the sun setting while looking out the window of the Lafayette room. The remainder of the images either consist of the restaurants lunch and dinner entrees, images of the various function rooms and photographs of our award winning chefs.

Audience
Our audience demographic is between the ages of 30 and 65 with an average income of over 85,000 that dines out or attends a function every week. The site is designed to attract this audience.

What Are We Promising:
The total assurance of quality and service second to none, an evening in which all of the dining needs will be catered too.

What Do We Need To Convey:
The site needs to communicate to the user that this restaurant has only the customers' needs in mind, it needs to stress service and quality through beautiful images of food and atmosphere

What Will Demonstrate Our Success:
An ever increasing amount of users from year to year which we will track through the use of the contact us form and through tracking the restaurant sales volume.

The Competition:
Our major competition is the 9 four star hotels within 30 miles of our restaurant which all offer excellent restaurants, so we will be monitoring their sites on a by monthly basis to keep abreast of any changes that may occur.